Insane Clown Posse: this
horror core shock rock band may be more infamous than famous, more reviled than renowned, but they have made quite a mark
on music history, and on the lives of the 1,000,000+ fans (Juggalos) who follow their music and their message. Where some
see an underworld of bizarre painted faces jumping to a twisted mesh of rock and Fagyo, others see one of the longest running
records in Billboard Top 200 history, a full length motion picture, Big Money Hustlas, the second highest grossing wrestling
organization in the U.S., Juggalo Championshit Wrestling (JCW), a career in the ECW, the former WWF, and WCW, and Psychopathic
Records, the self-owned record label behind it all.
Perhaps one of the boldest and most successful moves made by Insane
Clown Posse was the creation in 2000 of what has now become an annual tradition: The Gathering of the Juggalos. This multi-day
convention, drawing over 10,000 attendees from the 50 states and overseas, is a mix of concerts, games, contests, auctions,
seminars, autograph signings, and everything and anything related to Insane Clown Posse and Psychopathic Records. The Gathering
has made a huge impact in every city it has come to, bringing in several million dollars in revenue to the cities it visits.
This move is unique in the music industry, and is a shining example of Psychopathic Records' ability to both pioneer, and
succeed through direct, focused effort.
Insane Clown Posse is without a doubt one of the most successful "behind-the-scenes"
bands of all time. Their fame was won without massive radio play, so it is all too easy to discount the band; however their,
eleven certifications (two platinum, nine gold) speak for themselves. Their immense popularity lays just beneath the mainstream,
yet is all the more substantial and long lasting.
The story of how Insane Clown Posse reached this level of cult celebrity
over the last ten years is as detailed as it is amazing. Later in this booklet is a brief history of the five previous Joker's
Cards albums to set the stage for the era of sixth and final Joker's Card, beginning November 5th, 2002, when The Wraith:
Shangri-La hits stores.
The Era of the Sixth and Final Jokers Card
Album The Wraith: Shangri-La
November 5th, 2002, will spark the most important era in Insane Clown Posse history. The release
of the sixth and final Joker's Card album, The Wraith: Shangri- La, could not be more anticipated by fans worldwide. Whether
followers of the music and message from day one, or introduced to it during The Great Milenko era, all eyes and ears have
been waiting for this album for quite some time.
The Wraith: Shangri-La will shock the mainstream to its foundations,
going far further than anything Insane Clown Posse ever previously imagined. It is a breakthrough album that not only appeals
to Juggalos, but contains messages for the entire world as well. Supported by a highly trained mobile fleet of nationwide
promotional teams already on the move, The Wraith will be Insane Clown Posse's most successful album of all time. ICP's biggest
tour ever, set to blaze a trail across the U.S., Europe, Australia,
and Japan starting early in 2003, will catapult this album over everything that has gone before.
Psychopathic Records
has weathered many storms and overcome nearly every obstacle imaginable on its mission to promote Insane Clown Posse, and
is poised to push even harder to make the sixth and final Joker's Card album everything it was always meant and imagined to
be. Insane Clown Posse themselves have made major changes in preparation for the new era. For the first time in their careers
they have changed their style of face paint. Now, instead of black and white in fixed pattern, colors change within a black
outline to match the mood, hair, and clothing of the duo. More changes will mark this chaotic and volatile era as it unfolds.
More
important than appearances, though, is the dedication and attention to quality the sixth and final Joker's Card has received.
It is an awesome record from a musical standpoint alone. That combined with its good, positive message is The Wraith: Shangri-La's
greatest selling point.
The History of the Five Previous
Jokers Card albums
Before the first Joker's Card album, Insane Clown Posse (Joseph Bruce, AKA Violent
J, and Joey Utsler, AKA Shaggy 2 Dope) were two thirds of an up and coming southwest Detroit hard core gangster rap trio called
Inner City Posse (ICP). Their 1991 self-produced release, Dog Beats, quickly gained recognition in the world of Detroit underground music, with its funk influence and raw lyrics.
Still
heavily involved with gang activities, these were turbulent times for the group. Between explosive gang-related conflicts
and stints in county jail, ICP was looking for direction in their music. The turning point happened in 1991, when according
to band front man, Joseph Bruce, he had a surreal dream about the "Dark Carnival" and six unique messages in the form of albums.
Inspired
upon waking, Joe gave Insane Clown Posse its name, and a new and purposeful direction. Band members totally latched onto this,
quickly developing their wicked clown alter egos. They began painting their faces like clowns, in a trademark style that would
remain unchanged until 2002, with the release of the sixth and final Joker's Card album. Insane Clown Posse then immediately
started work on their first full-length album and Joker's Card, Carnival of Carnage.
The era of the 1st Jokers Card album Carnival of Carnage: 1992 - 1993
In October of 1992, Insane Clown Posse's first LP, Carnival of Carnage, began the series of six
Joker's Card albums that took ten years to complete. Full of violently slapstick lyrics of vigilante-style revenge against
those who perpetrate evil in the world, Carnival of Carnage fully establishes ICP's look and musical style. With live shows
also came new innovations, namely their trademark use of Faygo soda, which the group began dousing crowds with.
Working
closely with their self-owned label, Psychopathic Records, ICP was quickly becoming a cult sensation in Detroit. Many were receiving the message locally, but it was time to expand into the national
scene.
The era of the 2nd Jokers Card album The Ringmaster: 1994 - 1995
1994 saw the release of the second Joker's Card album, Ringmaster. Fans were more than ready,
and record sales reflected this. Strong sales caught the attention of local Detroit
music leaders, and helped establish ICP as a group that was on the rise. By now, ICP had fully converted to professional musicians
backed by a small but growing Psychopathic Records team. The face paint, the Faygo throwing, and the hard core, carnival-inspired
musical style were quickly becoming the group's unmistakable trademark.
A local hit radio single lead to growing recognition
in Detroit and throughout the Midwest. Insane Clown Posse
was entering the radar of national labels. Meanwhile, Psychopathic Records was itself growing into an established company,
branching out into peripheral ICP merchandising as well.
The
era of the 3rd Jokers Card album The Riddle Box: 1995 - 1996
With over 100,000 records sold in the Midwest, Insane Clown Posse
and Psychopathic Records looked towards the large record labels to further promote the group and its message. They signed
with New York based Jive Records, who released The Riddle
Box, the third Joker's Card album, in 1995. While Psychopathic Records promoted the album in Detroit,
Dallas, and elsewhere, Jive did relatively little. Psychopathic
Records sent out street teams, covering the country coast to coast, city by city, without the benefit of radio support. From
the ground up, these teams of vans laid the foundation of what would later become an underground nation of fans, called Juggalos.
Despite
the lack of mainstream support, this was an exciting time in the lives and careers of Insane Clown Posse and the people behind
Psychopathic Records. Two videos for a hit single were shot. ICP's cult following was growing into a nation-wide phenomenon,
as the band broke ground in the underground.
The era of
the 4th Jokers Card album The Great Milenko: 1997 - 1998
As their underground popularity grew, other records labels began to take interest in Insane Clown
Posse. Moving from Jive, ICP signed a million-dollar contract with Disney's Hollywood Records to release the fourth Joker's
Card album, The Great Milenko, in 1997. In a catastrophe turned blessing, it was pulled from the shelves six hours after dropping
because of pressure from The Southern Baptist Federation.
Far from silencing ICP, this action had the opposite effect,
pole-vaulting the wicked clown duo into a media frenzy, feeding on the "bad" publicity. This sparked a bidding war between
major labels, bringing ICP and The Great Milenko (with new tracks and fully uncensored) to Polygram-owned Island Records. The Island team had what Psychopathic Records and ICP were looking for all along: the heart and dedication
needed to truly promote their album, their musical style, and their message. The Great Milenko went on to be certified platinum,
sound scanning 1.4 million, and is currently a record holder for one of the longest running albums in Billboard Top 200 history.
The
Great Milenko's success brought Insane Clown Posse to a new level. Not only were they reaching a nation-wide audience, but
they began touring in Europe, where they met unexpected acceptance. Aside from touring, Violent
J and Shaggy themselves delved into the world of wrestling, where they joined the Extreme Championship Wrestling (ECW). Then
onto the former World Wrestling Federation (WWF), then moved to World Championship Wrestling (WCW), as well.
The era of the 5th Jokers Card album The Amazing Jeckel Brothers: 1999 - 2001
Riding a tidal wave of publicity and fan support, Insane Clown Posse prepared to release their
fifth Joker's Card album in June 1999. The Amazing Jeckel Brothers debuted at #4 on the Billboard Charts, just behind The
Backstreet Boys. Considering the lack of radio/MTV play and media support, this was a major achievement, and one that did
not go unnoticed in the music industry. The Amazing Jeckel Brothers was quickly certified platinum.
1999 and 2000 saw
Insane Clown Posse touring throughout the county, both in larger arenas, including an appearance at Woodstock Music Festival,
and covering lesser markets at small venues. ICP also appeared on the cover of several magazines, including Alternative Press,
with that issue going on to break all AP sales records. They released a successful comic book series through Chaos! Comics.
ICP even started an independent wrestling promotion called Juggalo Championship Wrestling (JCW), which went on to become the
second highest grossing promotion in the U.S.
As
the turn of the millennium approached, Insane Clown Posse's vision only became larger and clearer. Juggling music and wrestling,
ICP also advanced their film interests. They released a full-length motion picture called Big Money Hustlas, featuring appearances
by such notables as Rudy Ray Moore (Dolomite), The Jerky Boys, Harland Williams, WWF's Mick Foley, the late Fred "Rerun" Barry,
The Misfits, etc.
Insane Clown Posse and Psychopathic Records made significant and groundbreaking expansions during
this time, all setting the stage for the long-awaited sixth and final Joker's Card album. Only with such a far-reaching and
diverse foundation, could the sixth and final Joker's Card become what it had always been envisioned and planned to be. The
only ones more excited at the start of this new era than the masses of Juggalos are Insane Clown Posse themselves and the
people behind them at Psychopathic Records. Ten years of tireless dedication is coming to a head, right now.
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